Integrated Business Models in the Digital Age: Principles and Practices of Technology Empowered Strategies

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Management number 201815376 Release Date 2025/10/08 List Price US$74.43 Model Number 201815376
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Format: Paperback / softback
Length: 544 pages
Publication date: 23 June 2023
Publisher: Springer Nature Switzerland AG

Many scholars have argued that technology, entrepreneurship, integrated business models and marketing are key to the success of any business, but in particular to the success of unicorn companies.


Dimension: 210 x 148 (mm)
ISBN-13: 9783030978792
Edition number: 1st ed. 2022


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